Facebook plans to combine messaging services with its applications, integrating chatting in WhatsApp, Messenger and Instagram, where the WhatsApp user will be able to start a conversation with an Instagram or Messenger user and break the barriers between social platforms on Facebook.
A user of the Messenger or Instagram application will be able to send an encrypted conversation from one person to another who has an account and an account only.
Both Messenger, Instagram and WhatsApp will remain separate applications on the home screen and standalone, but messaging features will be unified among these applications.
The goal of consolidation seems to be to keep users within the Facebook system, which will celebrate its 15th birthday next month and also allow the larger network to better compete with technology giants like Google and Apple.
According to the report, the integration program is in its initial stages and will be completed by 2020.
The merger seeks to improve the connectivity of billions of users to Facebook’s applications. “The company is building” the best messaging experience we can do, and people want messages to be fast, simple, reliable and especially, “the spokesman said.
We want to develop the best products that make messaging the best, we are working on encrypting and facilitating communications between family and friends, and people want messages to be fast, simple, reliable and private, “the spokesman said in a statement.
According to the New York Times, these ideas have caused management-level disagreements that led to the departure of WhatsApp and Instagram last year.
While it is reported that Zuckerberg is pushing for the merger plan to make the services more useful and increase the time users spent on these applications, there are increasing concerns about privacy breaches of users, in light of the Cambridge Analytica case revealed by a British investigation last March and the penetration of personal data users to include 87 million people.
Also in recent months, Facebook has seen several cyber attacks and security breaches affecting many users.
It is reported that Zuckerberg is pushing for the merger plan to make the services more useful and to increase the time users spent on these applications.
Zuckerberg aims to compete with Google and Apple’s communications giants, says McKenna Kelly of The Verge.
“We want to build the best products that make the messaging process better,” Facebook said in a statement, “We are encrypting and facilitating communications between family and friends.”
The discussions are continuing on how the systems will work in the future.