In a strategic move aimed at retaining its professional user base and gaining a competitive advantage over its rival X (formerly Twitter), Meta Platforms has announced the launch of a web version for its novel text-centered social media platform, Threads.
Users of Threads can now access the microblogging platform through their desktop computers, according to Meta, the parent company of Facebook and Instagram. Mark Zuckerberg, the CEO of Meta, shared in a Threads post that the rollout of the web version would be progressively reaching users “over the next few days.”
This highly anticipated expansion could substantially enhance Threads’ appeal among power users, including brands, corporate accounts, advertisers, and journalists. The availability of Threads on larger screens facilitates a more versatile and engaging experience for these users.
Threads experienced an initial surge in popularity, amassing over 100 million sign-ups within five days of its July 5 launch. However, its user base witnessed a decline as individuals gravitated back toward the familiar X platform in the aftermath of the initial rush.
The Android version of the Threads app, in particular, saw its daily active users plummet from a peak of 49.3 million to 10.3 million in just over a month, as indicated by a report from analytics platform Similarweb dated August 10.
To enrich the web user experience, Meta has plans to introduce additional functionalities in the forthcoming weeks, according to their statement.
Hints from Instagram head Adam Mosseri on Friday indicated that Meta would be rolling out the web version of Threads this week. Although the precise launch date hasn’t been confirmed by the social media giant, Mosseri conveyed that the launch was imminent.