In a landmark development for the Pakistani entertainment industry, YouTube has officially launched YouTube Premium and YouTube Music in the country. These new offerings provide users with an exceptional viewing and music streaming experience, catering to the diverse interests of the nation’s audience.
With the popularity of YouTube soaring in Pakistan, the arrival of these premium services is expected to open up new opportunities for local artists, musicians, and content creators to reach a global audience.
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YouTube Premium: Enhancing Your Viewing Pleasure
YouTube Premium is a paid membership that takes the YouTube experience to the next level. Subscribers gain access to a plethora of exclusive features designed to maximize their enjoyment while watching videos on the platform. For just 479.00 PKR per month, users can bid farewell to annoying ads, indulge in seamless background play for multitasking, and download their favorite content for offline viewing. This means uninterrupted entertainment during long flights or commutes with limited connectivity.
The key features of YouTube Premium include:
- Ad-free Videos: With YouTube Premium, users can finally bid farewell to intrusive ads that disrupt their viewing experience. This feature caters to those who prefer uninterrupted entertainment, providing a seamless flow of content.
- Background Play: This highly sought-after feature allows videos to continue playing even when the YouTube app is minimized or running in the background. Ideal for multitasking, this function is particularly valuable for individuals who listen to educational content or lectures while performing other tasks.
- Offline Access: For moments when an internet connection is not available, YouTube Premium enables users to download their favorite videos. This feature ensures entertainment is always at hand, whether on a plane or in an area with limited connectivity.
YouTube Music: Immersive Music Streaming
YouTube Music is a dedicated music streaming app and web player designed to deliver an immersive musical experience. The app offers access to official songs, albums, playlists, and artist radio, complemented by YouTube’s vast catalog of remixes, live performances, covers, and music videos. Users can explore the latest hits, discover new songs, and stay connected with the music world, all within the app on their devices.
YouTube Music comes in two versions: the ad-supported free version and the premium version, available at 299.00 PKR per month. With YouTube Music Premium, subscribers can enjoy the following benefits:
- Ad-free Music: Say goodbye to interruptions and enjoy an uninterrupted listening experience with ad-free music streaming.
- Background Play: Music enthusiasts can listen to their favorite tunes while using other apps or even when the device’s screen is off, thanks to the background play feature.
- Downloads: Users can download their favorite tracks, albums, and playlists for offline listening, ensuring music is always accessible, regardless of internet availability.
- Audio-only Mode: Ideal for conserving data or when the focus is solely on the music, the audio-only mode allows users to enjoy their favorite songs without video playback.
Supporting the Pakistani Creative Industry
Farhan S. Qureshi, Google’s Director for Pakistan, expressed his enthusiasm for bringing YouTube Premium and YouTube Music to Pakistan. The country’s dynamic YouTube community, with over 400 channels boasting more than 1 million subscribers, has witnessed substantial growth year over year. With this launch, YouTube aims to further support the Pakistani creative industry and provide a platform for local artists to expand their reach and audience.
Local artists and music industry figures have welcomed the arrival of YouTube Music and YouTube Music Premium. Zeeshan Chaudhry, Chief Operating Officer of EMI Pakistan, lauded the platforms for their potential to revolutionize the Pakistani music industry on a global scale. Xulfi, Curator and Producer of Coke Studio Pakistan, praised YouTube as a bridge connecting Pakistani musicians with a global audience, empowering them to surprise the world with their talent.
Affordable Subscription Plans
To cater to a wide range of users, YouTube offers various subscription plans for YouTube Premium and YouTube Music:
- YouTube Premium Plans:
- Individual Plan: 479.00 PKR per month
- Family Plan: 899.00 PKR per month (up to 5 members in a household)
- YouTube Music Plans:
- Individual Plan: 299.00 PKR per month
- Family Plan: 479.00 PKR per month (up to 5 members in a household)
- YouTube Premium Student Plan: 329.00 PKR per month
- YouTube Music Premium Student Plan: 149.00 PKR per month
For eligible users, YouTube offers a special introductory offer of 1 month free for YouTube Premium or YouTube Music Premium. This promotion allows users to experience the premium features before committing to a subscription.