Twitter has announced that it will launch a feature globally that enables the user to block certain comments on his tweets in order to give users greater control over their conversations on the site.
This feature, which has already been tested in the United States, Canada, and Japan, is part of Twitter’s efforts to cleanse the site of abusive comments and make its social networking platform more user-friendly.
Susan Xia, director of sales at Twitter, said the company found during the trials that users usually withhold comments “that they think are irrelevant or offensive.”
Users will still be able to see and interact with blocked comments by clicking an icon that will appear on the Tweet.
Xia said some people did not want to hide the comments for fear of reprisals, adding that the company continues to receive feedback on the experience of this feature.