Scheduling content on social media may be a must for social media managers. Until now, access to the present feature was a lot of often than not, done via third-party apps like HootSuite, Buffer or perhaps Tweetdeck.
But Twitter is currently conducting a check with choosing users, “bringing one of Tweetdeck’s handiest features” to its internet platform.
Why Twitter schedule change is good?
We all live in a world of real-time and instant gratification when it comes to social media (and just about everything else – thank you, seamless). But, like peeking into a portfolio, Twitter shows your schedule what you care about and keeps you up-to-date on the latest trends. But it was not constant – it’s always changed.
Tweet scheduling on https://t.co/8FModRv1sl? Yes please! Starting today, we’re experimenting with bringing one of @TweetDeck’s handiest time-saving features into Twitter. Tell us what you think if you’re part of the experiment. pic.twitter.com/4pI9xrbPEP
— TweetDeck (@TweetDeck) November 20, 2019
I think changing the Twitter schedule is a good idea for brands and marketers to update their Twitter strategies once in a while. It’s a move from Twitter which was inevitable. To compete with brands like WhatsApp, Facebook, and Snapchat, Twitter needs to build from a more friendly platform to the brand even if it angers basic users.
So, in addition to insight into how SEJ Twitter, I’m sharing insider tips on how I’m adjusting my Twitter strategy. These are the tips that I’m using, loving… and maybe a little obsession with it. Some may be old food, such as a store or tweets that are promoted, while others have tricks learned this week.
How does Twitter Schedule work?
Instead of sorting tweets in the most current and new article set your Twitter algorithm will “best” tweets you based first on previous interactions. You will also consider content that you missed “ while I was away ” which I love because it sends me salient the day that I may have missed during my daily stalking session.
Twitter’s vice president of revenue product, Amit Ranadive, said, “While I was away laid the foundation for this change, we saw these changes drove improvement in engagement rates, and we’ve been tweaking how we can determine what tweets to feature with this new iteration schedule.”
The big difference in the new Twitter schedule and the previous schedule is that the top tweets show up for the first time. While before the Tweets appeared in reverse chronological order.