The previous year, the smartphone market observe a decline in total consignment for the first time in the last 8 years. The growth of various smartphone manufacturers is affected this year including Apple, Huawei, and others. Contrastingly The Indian smartphone market grew 10% in 2018 in terms of total shipments with Xiaomi leading the pack. This, even as the global market has been shrinking, according to a new report by Singapore-based industry tracker Canalys.
In contrast to 2017, handset consignments improved by 10%, making a place in the list of a few markets which succeeded in full-year-growth. The US and China, nevertheless, still takes up a majority of the market with consignments of over 350 million and 150 million units, respectively, even though their numbers decreased in 2018 as users upgraded to newer phones seldom. A growth of 12 million handsets was seen in the market as per the report.
Overall, it is the best growth worldwide that any market has achieved in 2018.
Among manufacturers, Xiaomi strengthens its position in 2018 The Chinese company has managed remained at the top for the entire year with a 30% market share and 41 million units shipped. Xiaomi has achieved 59.6% of overall growth with respect to the year 2017. Samsung, which was leading Xiaomi in 2017 with 23.6% market share and 29.4 million units fell to the second position in 2018 with a market share of 25.8%. In the end, Vivo, Oppo, Micromax managed to make their place in the top 5 positions.
Shockingly, both Huawei and Apple didn’t make it to the top 5 spots and landed in the “others” category. The growth of both companies has slowed down in India due to various reasons.
Furthermore, Oppo’s numbers don’t incorporate the data of Realme devices. The report carries the data of its secondary in a different way, creating confusion for readers.
The numbers in the report for the Xiaomi shows that India is its biggest market worldwide. Indonesia with an annual growth rate of 17.1% and Russia with 14.1% were also on the list.
It will be good to see if the competition in India grows, as the market has not taken the global slowdown.