Google Think Apps 2023 Facilitates Global Success for Over 500 Developers from 136 Studios

In a remarkable display of commitment to Pakistan’s burgeoning app and gaming industry, Google hosted its first and largest offline event, Think Apps 2023, in Lahore. Over 500 developers, along with industry leaders, gathered to gain valuable insights into bringing Pakistani-made apps and games to the global stage.

Building on the success of previous events like Think Games and Gaming Growth Lab, which nurtured over 1,600 developers and 50 gaming studios, Google is now focused on supporting the growth of the country’s app ecosystem. With Pakistan’s app economy on the rise, having climbed from 27th to 16th place in terms of app downloads, Think Apps aims to equip local developers with the knowledge and tools needed to seize digital opportunities, boost profitability, and sustain long-term success.

The Evolution of Pakistan’s App Economy:

In recent years, Pakistan’s app economy has witnessed a remarkable transformation, propelling the nation to the forefront of global gaming and app development. According to recent statistics, apps developed in Pakistan were downloaded a staggering 4 billion times worldwide in 2022, demonstrating a compound annual growth rate (CAGR) of 30% from 2018 to 2020.

This significant surge in app downloads reflects the country’s rising prominence in the international app economy. Furthermore, a total of 65 apps from 24 local developers achieved top 10 rankings on both the Play Store and App Store in 2022 alone, highlighting the caliber and potential of Pakistani-made apps.

Google’s Commitment to Pakistan’s Developer Ecosystem:

Recognizing the immense potential of Pakistani developers, Google is investing significantly in nurturing the country’s developer ecosystem. Think Apps 2023 is a testament to Google’s commitment, aiming to empower local studios and developers to create top-notch games and apps, accelerate growth, and expand globally using AI-powered solutions. The program revolves around three crucial focus areas, namely:

1. Build for Quality: Emphasizing the importance of high-quality games, Think Apps inspires developers to create captivating experiences through robust gameplay and innovative design. The key to success lies in developing games that offer engaging experiences and deliver long-term value to users.
2. Build for Profitability: By leveraging Google’s AI-powered ad solutions, developers learn strategies to supercharge profitability, attract new users, and extend their reach in the global market. This emphasis on profitability ensures sustainable growth for app and game creators.
3. Build for Sustainability: Staying ahead of trends, outperforming competitors, and creating competitive advantages are pivotal factors for ensuring long-term success in the app industry. Think Apps equips developers with valuable insights to build sustainable and future-ready apps.

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Hazel Mobile Group’s Success Story:

One remarkable example of the impact of Google’s support is the Hazel Mobile Group, a leading game development company in Pakistan. By adopting Google’s AAA (Android, AdMob, and Ads) Growth Framework, Hazel Mobile successfully developed more than 100 games and apps, leading to the creation of over 200 jobs within Pakistan and amassing over 2 billion app downloads worldwide. This success story exemplifies the transformative power of Google’s dedicated support, tools, and strategic guidance, enabling companies like Hazel Mobile to think long-term and optimize their growth strategy effectively.