Master Group of Industries, one of Pakistan’s most respected and diversified business conglomerates, has officially partnered with Chery Brand, China’s No.1 global vehicle exporter, to bring the latest Super Plug-in Hybrid Electric Vehicles ( PHEVs) and New Energy Vehicles (NEVs) to Pakistan.
This partnership sets the stage for introducing next-generation Plug-in Hybrid Electric Vehicles (PHEVs) and New Energy Vehicles (NEVs) to the local market.
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Master Group, a name trusted for over six decades in various industries and with close to 40 years in the auto sector, is now taking a bold step toward sustainable mobility. Backed by its subsidiary Master Auto Engineering, the company is gearing up to establish a high-tech production facility right here in Pakistan.
Under the leadership of Mr. Samir Malik (CEO), the vision includes not just car production but a full-fledged ecosystem: from a state-of-the-art manufacturing plant to a modern 3S dealership network, and robust after-sales services. Everything is aimed at delivering an enhanced experience to Pakistani car buyers.
For Chery, this collaboration marks another milestone in its global expansion. Known for cutting-edge innovation and high-performance vehicles, Chery sees Pakistan as a promising market with huge growth potential in the green mobility space.
This partnership isn’t just about launching new cars—it’s about pioneering a new era in Pakistan’s auto landscape, focused on technology, sustainability, and consumer satisfaction.
