With increasing competition in the tech market, smartphone brands not only try to bring upgraded devices but engaging activities and campaigns for their users as well. One of the leading smartphone brands in Pakistan, TECNO, has been at the top when it comes to community engagement and fun campaigns. In the last few years, the brand launched plenty of amusing activities for their young audience but in 2021, TECNO pushed limits by bringing innovative and exciting campaigns for their latest smartphone launches and instantly becoming the youth’s favorite brand.
Recently, for the Camon 17 series which included the Camon 17 and Camon 17 Pro, TECNO launched ‘Born to Stand out Campaign’ which featured the emerging talents of Pakistan who specialize in different areas. This was an immediate success as the main objective was to provide a platform for these young voices to reach the masses and be an inspiration for everyone, motivating them to come forward with their own unique talents.
TECNO also engaged their fans by arranging a five-day Photowalk for the Camon 17 series to Khunjerab Pass. Some photographers not only traveled to Hunza and explored its beauty but also shared their skills on social media using the Camon 17 series which revealing the phone’s brilliant photography features. All these exciting activities hosted by TECNO for their latest series made the devices immensely popular, resulting in a stock-out of the Camon 17 Pro!
In January and February, the brand hosted a Photowalk for the Camon 16 series as well which was a huge success. This event took place in the major cities of Pakistan; Lahore, Islamabad, and Karachi where fans got the opportunity to explore Pakistan’s diverse culture and capture the beauties using Camon 16 phone. In March, TECNO offered bumper prize-winning scratch cards with the purchase of Spark 6 Go that gave buyers a chance to win exciting prizes including a new device, gadgets, and even a trip to Thailand, resulting in a huge sale. Later during the PSL season, TECNO conducted the “Cricket Ka Junoon” activities in the major cities of Pakistan where fans got special discounts, gifts, and more.
All this goes to show the effort TECNO is putting in its device campaigns to engage the young audience. The brand does not miss a thing with these fun trips, interactive activities and amazing event launches for their smartphones. With all this in mind, we’re excited to see what the brand brings next.