EcoStar, part of DWP Group, has launched a new line of T3 Inverter AC under the name Prince Series with targeting the rising demand for cooling solutions capable of handling extreme heat — a recurring issue across Pakistan.
What makes the Prince Series notable is its focus on engineering–first durability. While many products in the market advertise “T3 Inverter AC Technology,” few deliver it in the way EcoStar is attempting here: through a reinforced compressor design, oversized internal components, and a high-efficiency condenser system.
These upgrades aren’t just cosmetic — they address key pain points in air conditioning performance across hotter climates. The compressor’s thicker build and the expanded airflow system are designed to ensure continuous operation even during peak summer months.
The series also brings new software-led improvements. With built-in Wi-Fi and AI-based temperature control, users can fine-tune energy consumption more intelligently. A self-cleaning mechanism and rapid-cooling technology round out a feature set designed for long-term, real-world utility.
“True T3 cooling isn’t about labels — it’s about the hardware inside,” said Rizwan Butt, COO of EcoStar’s Consumer Electronics Division. “We’ve built the Prince Series for resilience, smart operation, and actual long-term performance.”
For a market that often has to navigate between affordability and quality, the Prince Series may represent a step toward smarter trade-offs — with performance and reliability leading the way.
