As two already-established taxi services, namely Careem and Uber, are currently operating in the Pakistani market, Timesaco — the company which is launching the Buraq taxi service — has devised a comprehensive strategy to attract the customers and to give a stiff competition to its rivals.
Talking to APP, Timesaco Chief Operating Officer (CEO) Donald Li said that initially, the taxi service would be offered at a 10pc discount on rides to education institutions, health centres and marriage halls.
He said that special discounts would also be provided to professionals including teachers, army personnel and students.
“Customers can download mobile applications from Google Play Store for instant Timesaco services in five major areas,” he said. “People interested to work with Timesaco taxi service can register their vehicles with the company without any precondition.”
He said Buraq drivers would get 97pc share of their earrings while the company would get only 2pc from the drivers, whereas the remaining one per cent would be invested in Drivers’ Club in order to ensure health and education services to the families of drivers.
He said people could register their bikes, cars, rickshaws, pickups, Qingqi loaders and trucks with the company.
Talking about his company’s intensions in Pakistan, he said that a comprehensive business plan has been worked out to provide five important services to the citizens of Pakistan with an initial investment of $20 million and future prospects of $600 million.
The services would be provided in five sectors, including transportation, cargo, bank transactions and advertising, the Timesaco chief added.
“We will provide a rapid service platform to citizens by launching five special services, including the Buraq taxi service, a cargo delivery service, an order delivery service, a moving automated teller machine service and a vehicle advertisement service,” he informed. “Initially these instant services will be launched in the six major cities of Pakistan, namely Karachi, Lahore, Faisalanad, Islamabad, Rawalpindi and Peshawar.”
Donald Li said that his company already held its pre-launch event in Islamabad where it introduced ‘Buraq’ taxi, ‘Fema’ online delivery and ‘Cargo+’ freight services.
He said that modern technology and innovative methods of e-commerce would be utilised in delivering these services